Why I think YouView will fail


With tablets at £150, why anyone in their right mind would spend £250 to have a PVR that record something that can then be watched only on the TV, when you can stream/download(well done BBC) most of the (pre recorded on the cloud BBC iPlayer, ITV Player, 4oD and Demand 5) stuff anyway via streaming?

Sport is not on YouView, so this makes it a replacement for the £20 FreView tuner. If you want sport, you still need Sky or Virgin, so YouView is just another box you need to add to your TV.

“At the launch of YouView, chairman Lord Sugar‘s ambition for the service was to replace Freeview Devices.”

Most of the new TVs already have a digital receiver incorporated, so FreeView devices are already becoming obsolete, TVs are getting smarter and smarter too: with less than the cost of YouView, you can buy a Smart Tv with FreeView built in (http://amzn.to/T1Eda0), and with a bit more one with WiFi too (http://amzn.to/T1EUQG).

If YouView is to succeed, it needs to cost less than £100 and even at that price point, I would say it’s too much.

Telecommunications Operators and Broadcasters companies should focus on content, services and advertising, making everything available on the internet via APIs, so that they can still control “who” is watching “what” and monetize that, but should leave the “how” to hardware maker(xbox, playstation, apple tv) and the “where” and “when” to consumers.

YouView is trying to solve an old problem in an old way, trying to control too many things, and in my opinion, will fail.

With Google(http://bit.ly/T1F8aw), Microsoft (http://bit.ly/T1F4aI), Amazon (http://bit.ly/T1F9eJ), Hulu and Netflix (http://bit.ly/T1Fgab) starting to produce their own TV content, it’s quite clear that the TV market will be the next one to be hugely changed in the next 5 years. The future is 100% on the internet. PVRs are dead, FreeView is dead, cable TV is dead.

Sorry Lord Sugar.